Making Meaning, Driving Growth
Meaningful Brands Make Meaning
Throughline is the brainchild of brand developer Nicholas Sammer and lawyer-writer Seth Haines, who preach a simple truth: meaningful brands make meaning. Our clients are tired of the meaningless, fungible messages of the moment, and together, we create timeless messages that make meaning, create connection, and drive growth.
Our Cliets
Our clients understand that great messaging makes meaning, meaning creates connection, and connection drives growth. We’re honored to work with thoughtful brands across industries.
Orthodox Farmhouse Brewery
Collaborating with Orthodox Farmhouse Brewery, we developed a different kind of beer brand, one that connected a community through the timeless tradition of local, small-batch brewing. (Learn More Button)
Princeton Orthopedic Associates
POA was a network of six orthopedic offices spread out across the Garden State. How could they create a central message that connected their ultimate meaning to their patients’ needs? Learn Throughline’s work fueled record growth and built long-term brand value for POA. (Learn more button)
Making Meaning Requires A Different Approach
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Grounded In Identity Story
We begin by defining and narrating your identity story—what makes you tick. This identity story become the starting place for your throughline, the narrative thread that informs your meaning, messaging, and strategy.
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Strategically Engaged Across Your Business
Authentic brands have a meaningful throughline that runs through every facet of their business. We help our clients align their brand messaging, products, strategy, and internal communications with that throughline.
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Built for Deep Work
Solving the most difficult challenges requires highly-dedicated time and uninterrupted focus. We take on a limited number of clients so that you always get the deep work, clear thinking, and the best work.
Meet our founders
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Nicholas Sammer
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Seth Haines
“Throughline kicks ass.”
— JESSE GAGNON, FOUNDER - ORTHODOX BREWERY