Tango Press
CASE STUDY
how brand Value drives acquisition
01 THE CHALLENGE
Tango Press was a best-in-class digital printer and converter (box builder). Large manufacturers and Consumer Packaged Goods companies used Tango for quick turn, short-production print runs (<10,000). Their customer base was both growing and loyal due to Tango’s excellent customer service, quick turnaround times, and high quality.
Because of their growth, Tango had become an acquisition target. They hoped to maximize their acquisition potential, and so, they needed to increase production capacity, enhance their top-line revenue, and clearly communicate their brand value to potential suitors.
We completed discovery research with Tango leadership, scrutinized their financials, and spent time in their production floor in order to understand their production process.
We walked Tango through our Throughline process, developing clear and compelling selling story. Asking what needed to be true for them to live that story authentically, we crafted an operations and go-to-market strategy that would enhance their top-line/EBITDA goals, create alignment on major capital expenditures, and enhance their acquisition value. Throughout process, we delivered a roadmap for growth and a communication strategy to help the industry fully understand the Tango story.
02 OUR APPROACH
03 THE SOLUTION
Tango Press made the recommended capital expenditures, which multiplied their throughput and drove their top-line revenue. They made staffing changes, which put their best people out in the field selling, and they modified their operations to cut back on waste. Aligning every decision with their throughline, Tango was able to reach their financial goals and sell the organization at the multiplier they wanted.
